How to get leads for Automation Machinery Manufacturing businesses

The easy way to generate leads for Automation Machinery Manufacturing businesses for B2B sales using LinkedIn Sales Navigator

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Step 1

Decide if Automation Machinery Manufacturing is the right industry to target

The Automation Machinery Manufacturing industry

The Automation Machinery Manufacturing industry centers around businesses that develop and produce machines and systems designed to automate tasks and processes, typically with minimal human intervention. This includes a broad range of technologies, from simple control systems for household appliances to complex industrial robots used in manufacturing plants. The defining characteristic is the utilization of control systems, sensors, actuators, and software to create machines capable of performing tasks autonomously or semi-autonomously, often enhancing efficiency, precision, and safety.

What businesses are included

This industry's scope encompasses a wide array of businesses, from those specializing in programmable logic controllers (PLCs) and industrial automation systems to companies developing advanced robotics and artificial intelligence (AI) for industrial applications. For instance, a company that designs and manufactures robotic arms used for welding, painting, and assembly in automotive manufacturing would fall under this category. Similarly, a business specializing in developing and integrating warehouse automation systems, including automated guided vehicles (AGVs) and robotic picking systems, would also be included. The key takeaway is the focus on automating tasks and processes across various industries, highlighting the transformative impact of automation on efficiency and productivity.

When targeting the Automation Machinery Manufacturing industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.

Sub-industries included in Automation Machinery Manufacturing:

Which businesses are not included

While the Automation Machinery Manufacturing industry covers a broad spectrum of automation technologies, it's essential to distinguish it from businesses that utilize automation in their operations but are not involved in the primary design and production of automation machinery. For instance, a manufacturing company that implements robotic automation on its production line wouldn't be categorized under this industry, as their role is in utilizing automation, not manufacturing it. Similarly, businesses that develop software applications for controlling automation systems, without being involved in the hardware production, wouldn't be included, as their focus is on software development, not automation machinery manufacturing. The distinction lies in the core business activity, separating automation machinery manufacturers from businesses that integrate or utilize automation as part of their operations. This distinction highlights the specialized expertise and technological innovation within the automation machinery manufacturing sector.

Industry size on LinkedIn

Est. market size

35k

businesses

Est. market size

35k

businesses

Est. market size

35k

businesses

Est. LinkedIn users

1.75M

users

Est. LinkedIn users

1.75M

users

Est. LinkedIn users

1.75M

users

Est. LinkedIn adoption

4

/ 5

Est. LinkedIn adoption

4

/ 5

Est. LinkedIn adoption

4

/ 5

Step 2

Pick job titles to target

Focus your LinkedIn search on these key decision-maker roles within the Automation Machinery Manufacturing industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.

Influential roles in Automation Machinery Manufacturing

CEO

CEO

CEO

CTO

CTO

CTO

Engineering Manager

Engineering Manager

Engineering Manager

Project Manager

Project Manager

Project Manager

Head of Product Development

Head of Product Development

Head of Product Development

Setting your lead filters

Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Automation Machinery Manufacturing' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

How many leads can I export?

You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.

Do I have to use LinkedIn Sales Navigator?

Yes, to effectively target specific industries like Automation Machinery Manufacturing, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.

What does Sales Nav cost?

Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.

Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.

Step 4

Export your leads

  1. Install the Exportli Chrome Extension

To start exporting your leads, first install the Exportli Chrome extension.

Exportli works seamlessly with Sales Navigator and does two main things:

  • It allows you to export lead lists into a CSV

  • It uses 20+ email enrichment providers to find and verify business email addresses for your leads.

When you sign up, you’ll receive 50 free credits to get you started.

  1. Run your lead export

With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

Step 5

Import to your CRM or email tool

With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.

Most tools will let you import CSVs including:

Salesforce
Apollo
Hubspot
Zoho CRM
Pipedrive

Start exporting Automation Machinery Manufacturing leads today

First 50 credits free, no credit card required