Step 1
Decide if Book and Periodical Publishing is the right industry to target
The Book and Periodical Publishing industry
The Book and Periodical Publishing industry includes all businesses involved in producing and distributing written content for a general or specific audience. These businesses may publish in print, digital, or audio formats. This industry covers a wide range of publications, from daily newspapers to academic journals.
What businesses are included
This category includes a variety of publishers. For example, traditional book publishing houses that produce physical books are a key part of this industry. Additionally, it encompasses businesses that focus on publishing newspapers, whether they be local, regional or national. Similarly, businesses that produce and distribute magazines and other periodicals, covering various topics and interests, also fall under this category.
When targeting the Book and Periodical Publishing industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Book and Periodical Publishing:
Which businesses are not included
While this industry focuses on written content, it's important to distinguish it from businesses involved in the actual printing and binding of books and periodicals. Those businesses are considered part of the printing industry, not the publishing industry. Additionally, this industry doesn't include businesses primarily engaged in broadcasting news or other content, such as radio and television stations, or online news portals. These businesses fall under the broader category of Media and Telecommunications.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Book and Periodical Publishing industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Book and Periodical Publishing
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Book and Periodical Publishing' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Book and Periodical Publishing, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Book and Periodical Publishing leads today
First 50 credits free, no credit card required