Step 1
Decide if Broadcast Media Production and Distribution is the right industry to target
The Broadcast Media Production and Distribution industry
The Broadcast Media Production and Distribution industry encompasses businesses involved in creating and delivering radio and television content to audiences. This includes businesses that produce original programming like news, dramas, and comedies, as well as businesses that distribute this content to viewers via broadcast signals, cable networks, or satellite systems.
What businesses are included
This category includes a variety of players, such as traditional radio and television broadcasting stations that transmit content over the airwaves. Additionally, it covers cable and satellite programming providers, which deliver content through cable or satellite subscriptions. It's important to note that companies producing content for online platforms are also part of this industry if their primary distribution channel is through traditional broadcasting means.
When targeting the Broadcast Media Production and Distribution industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Broadcast Media Production and Distribution:
Which businesses are not included
It's important to note what this category doesn't include. Businesses that primarily manufacture televisions, radios, or other broadcasting equipment aren't part of this industry. Similarly, businesses solely focused on providing internet services or telecommunications infrastructure aren't included. Finally, companies that primarily create content for online streaming services, without a significant presence in traditional broadcasting, wouldn't primarily be classified in this industry.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Broadcast Media Production and Distribution industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Broadcast Media Production and Distribution
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Broadcast Media Production and Distribution' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Broadcast Media Production and Distribution, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Broadcast Media Production and Distribution leads today
First 50 credits free, no credit card required