Step 1
Decide if Cable and Satellite Programming is the right industry to target
The Cable and Satellite Programming industry
The Cable and Satellite Programming industry is made up of businesses that create and distribute television programming directly to consumers for a subscription fee. These businesses are responsible for developing, producing, or acquiring the rights to television shows, movies, and other video content. They package this content into channels and deliver it to viewers through partnerships with cable companies or directly via satellite dishes.
What businesses are included
This industry includes a wide array of programming providers, from large, well-known channels specializing in news, sports, entertainment, or movies to smaller, niche channels focusing on specific interests like cooking, travel, or history. This category also includes premium channels that offer commercial-free content or exclusive access to specific shows or events.
When targeting the Cable and Satellite Programming industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Cable and Satellite Programming:
Which businesses are not included
It is important to distinguish cable and satellite programming providers from businesses that merely provide the infrastructure for transmitting this programming. Cable companies and satellite television providers, who lay cables and launch satellites to deliver the content, are separate entities. Similarly, businesses that primarily focus on producing television shows or movies but do not directly distribute them to consumers are not considered part of the Cable and Satellite Programming industry.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Cable and Satellite Programming industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Cable and Satellite Programming
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Cable and Satellite Programming' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Cable and Satellite Programming, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Cable and Satellite Programming leads today
First 50 credits free, no credit card required