Step 1
Decide if Construction is the right industry to target
The Construction industry
The Construction industry encompasses businesses involved in building structures and engineering projects. This includes everything from residential homes to large-scale infrastructure projects like highways and utility systems. The industry is broad, covering new construction, additions, alterations, maintenance, and repairs.
What businesses are included
Construction includes a diverse range of activities. Building houses, apartments, commercial buildings, and roads are all part of this industry. It also includes specialized activities like plumbing, painting, electrical work, and the installation of building systems. For example, a company specializing in installing HVAC systems in new buildings would fall under this category.
When targeting the Construction industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Construction:
Which businesses are not included
While construction involves many specialized tasks, those performed by subcontractors are often categorized separately. This means businesses solely focused on activities like plumbing or electrical work are categorized as Specialty Trade Contractors, not just Construction. Similarly, companies involved solely in the design phase, such as architectural firms, wouldn't be classified as Construction.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Construction industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Construction
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Construction' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Construction, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Construction leads today
First 50 credits free, no credit card required