Step 1
Decide if Design Services is the right industry to target
The Design Services industry
The Design Services industry encompasses a wide range of creative and technical disciplines involved in designing products, environments, and experiences. This includes graphic design, web design, interior design, product design, fashion design, and user experience (UX) design. Designers use their creativity, technical skills, and understanding of user needs to create visually appealing, functional, and engaging designs.
What businesses are included
Design services encompass a broad spectrum of activities, from creating logos and branding guidelines to designing websites and mobile apps, planning interior spaces, and developing product prototypes. For example, a graphic design firm might specialize in branding and visual identity, while a UX design agency might focus on improving the usability and user experience of websites and mobile apps.
When targeting the Design Services industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Design Services:
Which businesses are not included
While design services involve creativity and aesthetics, it's important to distinguish them from fine arts or crafts. Fine arts typically focus on self-expression and artistic merit, while design services focus on solving problems and meeting the needs of clients and end-users. Additionally, design services are distinct from engineering or manufacturing, which involve the technical development and production of products. However, there can be some overlap, as designers often need to collaborate with engineers and manufacturers to ensure that their designs are feasible and can be produced efficiently.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Design Services industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Design Services
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Design Services' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Design Services, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Design Services leads today
First 50 credits free, no credit card required