How to get leads for Funds and Trusts businesses

The easy way to generate leads for Funds and Trusts businesses for B2B sales using LinkedIn Sales Navigator

Find another industry

Step 1

Decide if Funds and Trusts is the right industry to target

The Funds and Trusts industry

The Funds and Trusts industry encompasses entities designed to manage and grow assets for their beneficiaries. These entities pool together securities and investments to generate returns in the form of interest, dividends, and other investment income. Essentially, they act as financial intermediaries, investing on behalf of individuals or organizations.

What businesses are included

This industry includes a broad range of funds, such as mutual funds, hedge funds, pension funds, and endowments. It also covers trusts set up for various purposes like estate planning or charitable giving.

When targeting the Funds and Trusts industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.

Sub-industries included in Funds and Trusts:

Which businesses are not included

It's important to note that this industry does not include funds primarily focused on providing insurance or employee benefits, such as those managed directly by insurance companies or corporations for their employees. These fall under a separate category.

Industry size on LinkedIn

Est. market size

80K

businesses

Est. market size

80K

businesses

Est. market size

80K

businesses

Est. LinkedIn users

1.2M

users

Est. LinkedIn users

1.2M

users

Est. LinkedIn users

1.2M

users

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Step 2

Pick job titles to target

Focus your LinkedIn search on these key decision-maker roles within the Funds and Trusts industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.

Influential roles in Funds and Trusts

Fund Manager

Fund Manager

Fund Manager

Portfolio Manager

Portfolio Manager

Portfolio Manager

Chief Investment Officer

Chief Investment Officer

Chief Investment Officer

Investment Analyst

Investment Analyst

Investment Analyst

Head of Research

Head of Research

Head of Research

Setting your lead filters

Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Funds and Trusts' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

How many leads can I export?

You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.

Do I have to use LinkedIn Sales Navigator?

Yes, to effectively target specific industries like Funds and Trusts, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.

What does Sales Nav cost?

Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.

Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.

Step 4

Export your leads

  1. Install the Exportli Chrome Extension

To start exporting your leads, first install the Exportli Chrome extension.

Exportli works seamlessly with Sales Navigator and does two main things:

  • It allows you to export lead lists into a CSV

  • It uses 20+ email enrichment providers to find and verify business email addresses for your leads.

When you sign up, you’ll receive 50 free credits to get you started.

  1. Run your lead export

With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

Step 5

Import to your CRM or email tool

With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.

Most tools will let you import CSVs including:

Salesforce
Apollo
Hubspot
Zoho CRM
Pipedrive

Start exporting Funds and Trusts leads today

First 50 credits free, no credit card required