Step 1
Decide if Government Relations Services is the right industry to target
The Government Relations Services industry
Government Relations Services, also known as lobbying or public affairs, focuses on influencing public policy decisions at various levels of government. Professionals in this field work to shape legislation, regulations, and government programs that impact their clients' interests. They represent a wide range of organizations, including businesses, non-profits, and trade associations, advocating for policies that support their goals.
What businesses are included
Government relations services include activities like lobbying government officials, monitoring legislative and regulatory developments, drafting policy papers and position statements, and building relationships with policymakers. A company might hire a lobbying firm to advocate for favorable tax policies, while a non-profit organization might engage with policymakers to secure funding for a specific program.
When targeting the Government Relations Services industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Government Relations Services:
Which businesses are not included
While government relations involve interacting with government officials, it's distinct from direct government employment or political campaigns. It focuses on influencing policy decisions rather than administering government programs or running for office. For example, a government relations professional might lobby for changes to environmental regulations, but they wouldn't be directly involved in enforcing those regulations.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Government Relations Services industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Government Relations Services
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Government Relations Services' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Government Relations Services, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Government Relations Services leads today
First 50 credits free, no credit card required