How to get leads for Industrial Machinery Manufacturing businesses

The easy way to generate leads for Industrial Machinery Manufacturing businesses for B2B sales using LinkedIn Sales Navigator

Find another industry

Step 1

Decide if Industrial Machinery Manufacturing is the right industry to target

The Industrial Machinery Manufacturing industry

The Industrial Machinery Manufacturing industry is a vast sector that produces a wide array of machinery used in various manufacturing processes. It's important to understand the breadth of this industry, which includes everything from food processing equipment to semiconductor manufacturing machinery. Some key examples include machinery for food and beverage manufacturing, semiconductor production, woodworking, paper production, printing, textile manufacturing, and plastics and rubber production.

What businesses are included

This industry includes manufacturers of a diverse range of machinery, including those used in food and beverage processing (such as industrial ovens, mixers, and packaging equipment), semiconductor manufacturing equipment (like etching machines and wafer fabrication systems), sawmill and woodworking machinery (excluding handheld tools), machinery for making paper and paper products, printing and binding machinery and equipment, textile making machinery (like looms and knitting machines), and machinery for making plastics and rubber products (such as injection molding machines and extruders).

When targeting the Industrial Machinery Manufacturing industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.

Sub-industries included in Industrial Machinery Manufacturing:

Which businesses are not included

While it covers a wide range, the Industrial Machinery Manufacturing industry does not include certain types of machinery. For instance, it excludes the manufacturing of commercial and service industry machinery (like vending machines or laundry equipment), engines and power transmission equipment, HVAC and refrigeration equipment, and metalworking machinery. These are all categorized separately.

Industry size on LinkedIn

Est. market size

35k

businesses

Est. market size

35k

businesses

Est. market size

35k

businesses

Est. LinkedIn users

700k

users

Est. LinkedIn users

700k

users

Est. LinkedIn users

700k

users

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Step 2

Pick job titles to target

Focus your LinkedIn search on these key decision-maker roles within the Industrial Machinery Manufacturing industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.

Influential roles in Industrial Machinery Manufacturing

CEO

CEO

CEO

Plant Manager

Plant Manager

Plant Manager

VP of Operations

VP of Operations

VP of Operations

Production Manager

Production Manager

Production Manager

Sales Director

Sales Director

Sales Director

Setting your lead filters

Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Industrial Machinery Manufacturing' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

How many leads can I export?

You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.

Do I have to use LinkedIn Sales Navigator?

Yes, to effectively target specific industries like Industrial Machinery Manufacturing, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.

What does Sales Nav cost?

Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.

Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.

Step 4

Export your leads

  1. Install the Exportli Chrome Extension

To start exporting your leads, first install the Exportli Chrome extension.

Exportli works seamlessly with Sales Navigator and does two main things:

  • It allows you to export lead lists into a CSV

  • It uses 20+ email enrichment providers to find and verify business email addresses for your leads.

When you sign up, you’ll receive 50 free credits to get you started.

  1. Run your lead export

With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

Step 5

Import to your CRM or email tool

With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.

Most tools will let you import CSVs including:

Salesforce
Apollo
Hubspot
Zoho CRM
Pipedrive

Start exporting Industrial Machinery Manufacturing leads today

First 50 credits free, no credit card required