How to get leads for Interior Design businesses

The easy way to generate leads for Interior Design businesses for B2B sales using LinkedIn Sales Navigator

Find another industry

Step 1

Decide if Interior Design is the right industry to target

The Interior Design industry

The Interior Design industry focuses on the planning, design, and decoration of interior spaces, creating functional, aesthetically pleasing, and safe environments. Interior designers work on residential, commercial, and public spaces, considering factors such as space planning, lighting, color schemes, materials, furniture, and accessories.

What businesses are included

Interior design encompasses a broad spectrum of activities, from space planning and furniture selection to color consultations and lighting design. For example, an interior designer might specialize in residential design, focusing on creating functional and stylish homes, while another might specialize in commercial design, creating welcoming and efficient office spaces, retail stores, or restaurants.

When targeting the Interior Design industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.

Sub-industries included in Interior Design:

Which businesses are not included

While interior design involves aesthetics and creating visually appealing spaces, it's important to distinguish it from decorating or home staging. Decorating typically focuses on surface embellishments, such as paint colors, furniture arrangement, and accessories, while interior design involves a more holistic approach, considering the functionality, flow, and overall design of the space. Home staging, on the other hand, focuses on preparing homes for sale, highlighting their best features and appealing to potential buyers. However, there can be some overlap, as interior designers often need to possess decorating skills and may incorporate home staging principles into their work, particularly for residential projects.

Industry size on LinkedIn

Est. market size

100K

businesses

Est. market size

100K

businesses

Est. market size

100K

businesses

Est. LinkedIn users

1M

users

Est. LinkedIn users

1M

users

Est. LinkedIn users

1M

users

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Step 2

Pick job titles to target

Focus your LinkedIn search on these key decision-maker roles within the Interior Design industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.

Influential roles in Interior Design

Interior Design Director

Interior Design Director

Interior Design Director

Principal Interior Designer

Principal Interior Designer

Principal Interior Designer

Senior Interior Designer

Senior Interior Designer

Senior Interior Designer

Lead Interior Designer

Lead Interior Designer

Lead Interior Designer

Interior Design Manager

Interior Design Manager

Interior Design Manager

Setting your lead filters

Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Interior Design' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

How many leads can I export?

You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.

Do I have to use LinkedIn Sales Navigator?

Yes, to effectively target specific industries like Interior Design, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.

What does Sales Nav cost?

Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.

Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.

Step 4

Export your leads

  1. Install the Exportli Chrome Extension

To start exporting your leads, first install the Exportli Chrome extension.

Exportli works seamlessly with Sales Navigator and does two main things:

  • It allows you to export lead lists into a CSV

  • It uses 20+ email enrichment providers to find and verify business email addresses for your leads.

When you sign up, you’ll receive 50 free credits to get you started.

  1. Run your lead export

With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

Step 5

Import to your CRM or email tool

With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.

Most tools will let you import CSVs including:

Salesforce
Apollo
Hubspot
Zoho CRM
Pipedrive

Start exporting Interior Design leads today

First 50 credits free, no credit card required