How to get leads for IT System Custom Software Development businesses

The easy way to generate leads for IT System Custom Software Development businesses for B2B sales using LinkedIn Sales Navigator

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Step 1

Decide if IT System Custom Software Development is the right industry to target

The IT System Custom Software Development industry

The IT System Custom Software Development industry focuses on creating tailor-made software applications to meet the unique requirements of specific clients. These companies go beyond off-the-shelf solutions to develop software that aligns perfectly with a client's business processes and needs. It's important to note the distinction between custom software development and other related areas. While a company providing data analytics services might use software, they wouldn't be considered part of this industry unless they are also developing custom software tools for data analysis. Similarly, a business that simply installs and maintains off-the-shelf software wouldn't be included.

What businesses are included

Businesses included in this industry analyze client needs, design software architecture, write code, test software functionality, and provide ongoing maintenance and support for the custom-built software. This includes companies that develop bespoke software solutions for various sectors, such as customer relationship management (CRM) systems, enterprise resource planning (ERP) software, and industry-specific applications.

When targeting the IT System Custom Software Development industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.

Sub-industries included in IT System Custom Software Development:

Which businesses are not included

Businesses not included are those that primarily work with pre-existing software or focus on standardized solutions. This includes companies that resell commercial software packages, offer IT support services for common operating systems and applications, or provide data analysis services using off-the-shelf software.

Industry size on LinkedIn

Est. market size

300k

businesses

Est. market size

300k

businesses

Est. market size

300k

businesses

Est. LinkedIn users

5M

users

Est. LinkedIn users

5M

users

Est. LinkedIn users

5M

users

Est. LinkedIn adoption

4

/ 5

Est. LinkedIn adoption

4

/ 5

Est. LinkedIn adoption

4

/ 5

Step 2

Pick job titles to target

Focus your LinkedIn search on these key decision-maker roles within the IT System Custom Software Development industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.

Setting your lead filters

Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'IT System Custom Software Development' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

How many leads can I export?

You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.

Do I have to use LinkedIn Sales Navigator?

Yes, to effectively target specific industries like IT System Custom Software Development, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.

What does Sales Nav cost?

Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.

Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.

Step 4

Export your leads

  1. Install the Exportli Chrome Extension

To start exporting your leads, first install the Exportli Chrome extension.

Exportli works seamlessly with Sales Navigator and does two main things:

  • It allows you to export lead lists into a CSV

  • It uses 20+ email enrichment providers to find and verify business email addresses for your leads.

When you sign up, you’ll receive 50 free credits to get you started.

  1. Run your lead export

With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

Step 5

Import to your CRM or email tool

With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.

Most tools will let you import CSVs including:

Salesforce
Apollo
Hubspot
Zoho CRM
Pipedrive

Start exporting IT System Custom Software Development leads today

First 50 credits free, no credit card required