How to get leads for Legal Services businesses

The easy way to generate leads for Legal Services businesses for B2B sales using LinkedIn Sales Navigator

Find another industry

Step 1

Decide if Legal Services is the right industry to target

The Legal Services industry

The Legal Services industry encompasses a wide range of professional services provided by lawyers, attorneys, and legal professionals. They offer expertise and representation in various areas of law to individuals, businesses, and organizations. It's crucial to understand the specific boundaries of this industry. While a company might have an internal legal department, they wouldn't be classified under Legal Services unless their primary function is providing legal services to external clients. Similarly, a business offering mediation services would fall under Alternative Dispute Resolution, a separate category, even though it relates to legal matters.

What businesses are included

Businesses included in this industry offer services like legal advice and counsel, representation in court proceedings, contract drafting and review, intellectual property protection, real estate transactions, estate planning, and more. This includes law firms of all sizes, solo practitioners, and legal aid organizations.

When targeting the Legal Services industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.

Sub-industries included in Legal Services:

Which businesses are not included

Businesses not included are those that handle legal matters internally or provide services outside the scope of traditional legal practice. This includes corporate legal departments, legal publishing houses, legal tech companies developing software for lawyers, and organizations offering paralegal services.

Industry size on LinkedIn

Est. market size

600k

businesses

Est. market size

600k

businesses

Est. market size

600k

businesses

Est. LinkedIn users

5M

users

Est. LinkedIn users

5M

users

Est. LinkedIn users

5M

users

Est. LinkedIn adoption

4

/ 5

Est. LinkedIn adoption

4

/ 5

Est. LinkedIn adoption

4

/ 5

Step 2

Pick job titles to target

Focus your LinkedIn search on these key decision-maker roles within the Legal Services industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.

Influential roles in Legal Services

Managing Partner

Managing Partner

Managing Partner

Senior Partner

Senior Partner

Senior Partner

General Counsel

General Counsel

General Counsel

Head of Litigation

Head of Litigation

Head of Litigation

Legal Director

Legal Director

Legal Director

Setting your lead filters

Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Legal Services' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

How many leads can I export?

You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.

Do I have to use LinkedIn Sales Navigator?

Yes, to effectively target specific industries like Legal Services, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.

What does Sales Nav cost?

Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.

Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.

Step 4

Export your leads

  1. Install the Exportli Chrome Extension

To start exporting your leads, first install the Exportli Chrome extension.

Exportli works seamlessly with Sales Navigator and does two main things:

  • It allows you to export lead lists into a CSV

  • It uses 20+ email enrichment providers to find and verify business email addresses for your leads.

When you sign up, you’ll receive 50 free credits to get you started.

  1. Run your lead export

With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

Step 5

Import to your CRM or email tool

With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.

Most tools will let you import CSVs including:

Salesforce
Apollo
Hubspot
Zoho CRM
Pipedrive

Start exporting Legal Services leads today

First 50 credits free, no credit card required