Step 1
Decide if Machinery Manufacturing is the right industry to target
The Machinery Manufacturing industry
The Machinery Manufacturing industry encompasses a vast array of businesses that design and produce machines designed to apply mechanical force to perform work. This broad definition includes industries ranging from agricultural equipment and construction machinery to industrial robots and renewable energy systems. The key unifying factor is the utilization of mechanical principles, often involving gears, levers, and other mechanisms, to create machines that simplify tasks, enhance efficiency, or enable new possibilities.
What businesses are included
This industry's breadth encompasses a diverse range of businesses, from small workshops specializing in custom-built machinery to large multinational corporations producing mass-market equipment. For example, a company that designs and manufactures tractors, combines, and other agricultural equipment for farming operations would fall under this category. Similarly, a business specializing in producing industrial robots for automation in manufacturing plants would also be included. The key takeaway is the focus on applying mechanical principles to create machines that serve a specific purpose, regardless of the industry or application.
When targeting the Machinery Manufacturing industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Machinery Manufacturing:
Which businesses are not included
While the Machinery Manufacturing industry covers a vast spectrum of machinery, it's important to differentiate it from businesses that utilize machines in their operations but are not involved in their primary design and production. For instance, a construction company using excavators, bulldozers, and cranes for construction projects wouldn't be categorized under this industry, as their role is in operating the machinery, not manufacturing it. Similarly, businesses that incorporate machines into their production lines, such as a food processing plant using conveyor belts and packaging machines, are not considered part of this industry. The distinction lies in the core business activity, separating machinery manufacturers from businesses that utilize machines as part of their operations.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Machinery Manufacturing industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Machinery Manufacturing
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Machinery Manufacturing' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Machinery Manufacturing, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Machinery Manufacturing leads today
First 50 credits free, no credit card required