Step 1
Decide if Marketing Services is the right industry to target
The Marketing Services industry
The Marketing Services industry encompasses a wide range of activities aimed at promoting products, services, and brands to target audiences. This includes market research, strategic planning, branding, advertising, public relations, content marketing, digital marketing, and social media management. Marketing professionals work to understand consumer behavior, identify target markets, and develop effective strategies to reach those audiences and drive business growth.
What businesses are included
Marketing services encompass a broad spectrum of activities, from conducting market research and developing marketing plans to creating advertising campaigns and managing social media accounts. For example, a marketing agency might specialize in digital marketing, providing services like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
When targeting the Marketing Services industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Marketing Services:
Which businesses are not included
While marketing services play a crucial role in promoting businesses, it's important to distinguish them from other related areas, such as sales or customer service. While marketing focuses on generating interest and leads, sales focus on converting those leads into paying customers. Similarly, customer service focuses on providing support and resolving issues for existing customers. However, these functions often work closely together to ensure a seamless customer experience.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Marketing Services industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Marketing Services
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Marketing Services' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Marketing Services, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Marketing Services leads today
First 50 credits free, no credit card required