Step 1
Decide if Media Production is the right industry to target
The Media Production industry
The Media Production industry consists of businesses that create various multimedia content, excluding those focused solely on animation and post-production. These companies are responsible for developing concepts, writing scripts, filming footage, recording audio, and editing the final product. They play a crucial role in producing diverse content, including films, television shows, commercials, corporate videos, and online content.
What businesses are included
This industry includes a wide range of media production companies, from large studios with multiple production teams to smaller, independent companies specializing in niche content. It encompasses businesses that produce live-action content, documentaries, animated films, and a variety of other multimedia projects. For instance, a company specializing in creating educational videos for online platforms would fall under this category.
When targeting the Media Production industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Media Production:
Which businesses are not included
It is important to distinguish media production companies from businesses that primarily distribute or broadcast completed content. For instance, television stations, streaming services, and film distributors are not part of this industry. Similarly, businesses that solely provide equipment rental services or studio space for media production are also considered separate entities. Additionally, this category doesn't include companies primarily focused on animation and post-production, as those fall under a specialized industry.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Media Production industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Media Production
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Media Production' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Media Production, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Media Production leads today
First 50 credits free, no credit card required