Step 1
Decide if Media & Telecommunications is the right industry to target
The Media & Telecommunications industry
The Media & Telecommunications industry encompasses a wide range of businesses that deliver information and entertainment to the public. This includes traditional media like television and radio broadcasting, as well as newer forms of media such as cable and satellite programming, and online streaming services. The industry also includes telecommunications companies that provide the infrastructure for communication, including internet service providers and mobile phone carriers.
What businesses are included
You'll find businesses involved in book and periodical publishing, encompassing everything from large publishing houses to small independent magazines. The industry also includes businesses involved in the production and distribution of broadcast media, such as television and radio stations, as well as cable and satellite providers. Additionally, it covers companies specializing in movies, videos, and sound recording, ranging from major film studios to independent music labels. Finally, any business that primarily focuses on providing telecommunications services, such as wired and wireless phone services, internet service providers, and satellite communication providers, falls under this industry.
When targeting the Media & Telecommunications industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Media & Telecommunications:
Which businesses are not included
While this industry covers a lot of ground, it's important to note what it doesn't include. For instance, businesses that primarily produce telecommunications equipment or hardware are not part of this industry. Similarly, businesses solely focused on manufacturing and selling electronic devices like televisions, radios, and phones wouldn't be considered part of the Media & Telecommunications industry.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Media & Telecommunications industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Media & Telecommunications
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Media & Telecommunications' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Media & Telecommunications, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Media & Telecommunications leads today
First 50 credits free, no credit card required