How to get leads for Non-profit Organizations businesses

The easy way to generate leads for Non-profit Organizations businesses for B2B sales using LinkedIn Sales Navigator

Find another industry

Step 1

Decide if Non-profit Organizations is the right industry to target

The Non-profit Organizations industry

The Non-profit Organizations industry is a vast sector encompassing organizations dedicated to serving the public good without the primary goal of generating profit. These organizations operate across a diverse range of causes, addressing societal issues, promoting education, providing healthcare, supporting the arts, and much more.

What businesses are included

This category includes a wide range of organizations, from charitable foundations and advocacy groups to educational institutions, hospitals, and museums. The common thread is their commitment to a mission that benefits the public good rather than generating profit for shareholders.

When targeting the Non-profit Organizations industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.

Sub-industries included in Non-profit Organizations:

Which businesses are not included

While non-profit organizations share similarities with for-profit businesses in terms of operations, their core focus on public benefit sets them apart. For instance, a for-profit hospital seeking to maximize shareholder returns wouldn't fall under this category, but a non-profit hospital prioritizing patient care and community well-being would.

Industry size on LinkedIn

Est. market size

1.5M

businesses

Est. market size

1.5M

businesses

Est. market size

1.5M

businesses

Est. LinkedIn users

2M

users

Est. LinkedIn users

2M

users

Est. LinkedIn users

2M

users

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Step 2

Pick job titles to target

Focus your LinkedIn search on these key decision-maker roles within the Non-profit Organizations industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.

Influential roles in Non-profit Organizations

Executive Director

Executive Director

Executive Director

Chief Operating Officer

Chief Operating Officer

Chief Operating Officer

Development Director

Development Director

Development Director

Program Director

Program Director

Program Director

Communications Director

Communications Director

Communications Director

Setting your lead filters

Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Non-profit Organizations' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

How many leads can I export?

You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.

Do I have to use LinkedIn Sales Navigator?

Yes, to effectively target specific industries like Non-profit Organizations, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.

What does Sales Nav cost?

Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.

Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.

Step 4

Export your leads

  1. Install the Exportli Chrome Extension

To start exporting your leads, first install the Exportli Chrome extension.

Exportli works seamlessly with Sales Navigator and does two main things:

  • It allows you to export lead lists into a CSV

  • It uses 20+ email enrichment providers to find and verify business email addresses for your leads.

When you sign up, you’ll receive 50 free credits to get you started.

  1. Run your lead export

With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

Step 5

Import to your CRM or email tool

With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.

Most tools will let you import CSVs including:

Salesforce
Apollo
Hubspot
Zoho CRM
Pipedrive

Start exporting Non-profit Organizations leads today

First 50 credits free, no credit card required