How to get leads for Nursing Homes and Residential Care Facilities businesses

The easy way to generate leads for Nursing Homes and Residential Care Facilities businesses for B2B sales using LinkedIn Sales Navigator

Find another industry

Step 1

Decide if Nursing Homes and Residential Care Facilities is the right industry to target

The Nursing Homes and Residential Care Facilities industry

The Nursing Homes and Residential Care Facilities industry consists of facilities that provide long-term care services to individuals who are unable to live independently due to age, illness, or disability. These facilities offer a range of services, including housing, meals, personal care, medication management, and social activities, in a safe and supportive environment.

What businesses are included

Nursing homes and residential care facilities cater to a diverse population, from elderly individuals requiring assistance with daily living activities to individuals with chronic illnesses or disabilities who need 24-hour care and supervision.

When targeting the Nursing Homes and Residential Care Facilities industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.

Sub-industries included in Nursing Homes and Residential Care Facilities:

Which businesses are not included

It's important to distinguish nursing homes and residential care facilities from assisted living facilities, which provide a higher level of independence and typically do not offer 24-hour skilled nursing care. Home health care services, while offering some similar services, are provided in the individual's home rather than a residential facility.

Industry size on LinkedIn

Est. market size

150k

businesses

Est. market size

150k

businesses

Est. market size

150k

businesses

Est. LinkedIn users

2.2M

users

Est. LinkedIn users

2.2M

users

Est. LinkedIn users

2.2M

users

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Step 2

Pick job titles to target

Focus your LinkedIn search on these key decision-maker roles within the Nursing Homes and Residential Care Facilities industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.

Influential roles in Nursing Homes and Residential Care Facilities

Administrator

Administrator

Administrator

Director of Nursing

Director of Nursing

Director of Nursing

Director of Operations

Director of Operations

Director of Operations

Activities Director

Activities Director

Activities Director

Social Services Director

Social Services Director

Social Services Director

Setting your lead filters

Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Nursing Homes and Residential Care Facilities' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

How many leads can I export?

You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.

Do I have to use LinkedIn Sales Navigator?

Yes, to effectively target specific industries like Nursing Homes and Residential Care Facilities, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.

What does Sales Nav cost?

Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.

Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.

Step 4

Export your leads

  1. Install the Exportli Chrome Extension

To start exporting your leads, first install the Exportli Chrome extension.

Exportli works seamlessly with Sales Navigator and does two main things:

  • It allows you to export lead lists into a CSV

  • It uses 20+ email enrichment providers to find and verify business email addresses for your leads.

When you sign up, you’ll receive 50 free credits to get you started.

  1. Run your lead export

With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

Step 5

Import to your CRM or email tool

With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.

Most tools will let you import CSVs including:

Salesforce
Apollo
Hubspot
Zoho CRM
Pipedrive

Start exporting Nursing Homes and Residential Care Facilities leads today

First 50 credits free, no credit card required