Step 1
Decide if Periodical Publishing is the right industry to target
The Periodical Publishing industry
The Periodical Publishing industry consists of businesses that focus on producing and distributing magazines and other periodicals. These businesses manage all aspects of creating and publishing periodicals, including developing content, attracting advertisers, and managing subscriptions. They cover a wide range of interests and cater to diverse audiences.
What businesses are included
This industry includes a diverse range of periodical publishers, from large publishing companies that produce well-known national magazines to smaller, independent publishers that cater to niche interests. The industry encompasses a variety of formats, including print magazines, online magazines, and industry journals.
When targeting the Periodical Publishing industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Periodical Publishing:
Which businesses are not included
This industry does not include businesses that primarily print and bind periodicals. Those businesses are classified within the printing industry. Also excluded are businesses whose primary focus is publishing newspapers or books. Newspaper publishing is a distinct industry, and book publishing falls under the broader category of Book and Periodical Publishing.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Periodical Publishing industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Periodical Publishing
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Periodical Publishing' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Periodical Publishing, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Periodical Publishing leads today
First 50 credits free, no credit card required