Step 1
Decide if Photography is the right industry to target
The Photography industry
The Photography industry includes businesses and individuals specializing in capturing still images or videos using photographic equipment. This industry encompasses various genres, from portrait and event photography to commercial, aerial, and fine art photography. It's important to differentiate Photography from businesses that primarily utilize photography as a tool rather than their core service. While a real estate company might use professional photos for listings, they are not part of the Photography industry. Similarly, businesses focusing solely on photo printing or photo book production would fall under a different classification.
What businesses are included
Businesses included in Photography offer services like portrait sessions, wedding photography, product photography, event coverage, photojournalism, and aerial imaging. This includes freelance photographers, photography studios, and agencies specializing in specific niches.
When targeting the Photography industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Photography:
Which businesses are not included
Businesses not included are those using photography as a secondary element of their services or focusing on post-processing and production aspects. This includes e-commerce platforms using product photos, travel agencies featuring destination images, or companies specializing in photo editing software or printing services.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Photography industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Photography
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Photography' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Photography, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Photography leads today
First 50 credits free, no credit card required