Step 1
Decide if Public Relations and Communications Services is the right industry to target
The Public Relations and Communications Services industry
The Public Relations and Communications Services industry is all about managing an organization's public image and reputation. This sector includes professionals who specialize in media relations, crisis communication, brand storytelling, and stakeholder engagement. They work to build positive relationships with the public, media outlets, and other key stakeholders, using various communication channels to shape perceptions and build trust.
What businesses are included
Public relations and communications services encompass a wide range of activities, from drafting press releases and organizing media events to managing social media accounts and responding to public inquiries. For instance, a PR agency might handle crisis communication for a company facing a product recall, while an in-house communications team might develop a social media strategy to promote a new brand initiative.
When targeting the Public Relations and Communications Services industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Public Relations and Communications Services:
Which businesses are not included
While public relations often overlaps with advertising, it's important to distinguish between the two. Advertising involves paid media placements to promote products or services, while public relations focuses on earned media coverage and building relationships through non-paid channels. For example, a company might issue a press release about a new product launch (public relations), and then supplement that with a paid advertising campaign.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Public Relations and Communications Services industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Public Relations and Communications Services
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Public Relations and Communications Services' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Public Relations and Communications Services, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Public Relations and Communications Services leads today
First 50 credits free, no credit card required