Step 1
Decide if Radio and Television Broadcasting is the right industry to target
The Radio and Television Broadcasting industry
The Radio and Television Broadcasting industry consists of businesses that transmit audio or video content to the public over the airwaves. These businesses, often known as broadcasters, play a crucial role in delivering news, entertainment, and information to a wide audience. They generate revenue through advertising, public funding, or a combination of both.
What businesses are included
This industry includes a wide range of broadcasters. This includes large national networks, smaller local stations, and public broadcasting services. It covers stations that focus on various formats, from news and talk radio to music stations, as well as television stations specializing in local news, network programming, or independent productions.
When targeting the Radio and Television Broadcasting industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Radio and Television Broadcasting:
Which businesses are not included
It is important to distinguish broadcasters from cable and satellite programming providers. While both disseminate content, broadcasters transmit their signals over the public airwaves, while cable and satellite providers deliver their programming through privately owned infrastructure to paying subscribers. Similarly, businesses that produce content but don't directly broadcast it, such as production studios or news agencies, are not part of this industry.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Radio and Television Broadcasting industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Radio and Television Broadcasting
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Radio and Television Broadcasting' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Radio and Television Broadcasting, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Radio and Television Broadcasting leads today
First 50 credits free, no credit card required