How to get leads for Software Development businesses

The easy way to generate leads for Software Development businesses for B2B sales using LinkedIn Sales Navigator

Find another industry

Step 1

Decide if Software Development is the right industry to target

The Software Development industry

The Software Development industry encompasses businesses that create, design, and maintain computer software. This includes a wide range of software applications, from mobile apps and web applications to operating systems and enterprise software.

What businesses are included

Mobile app developers, Web application developers, Software companies creating enterprise software, Video game development studios

When targeting the Software Development industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.

Sub-industries included in Software Development:

Which businesses are not included

Companies that primarily use software but don't develop it, IT support companies, Hardware manufacturers

Industry size on LinkedIn

Est. market size

800k

businesses

Est. market size

800k

businesses

Est. market size

800k

businesses

Est. LinkedIn users

10M

users

Est. LinkedIn users

10M

users

Est. LinkedIn users

10M

users

Est. LinkedIn adoption

4

/ 5

Est. LinkedIn adoption

4

/ 5

Est. LinkedIn adoption

4

/ 5

Step 2

Pick job titles to target

Focus your LinkedIn search on these key decision-maker roles within the Software Development industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.

Influential roles in Software Development

Chief Technology Officer

Chief Technology Officer

Chief Technology Officer

Chief Information Officer

Chief Information Officer

Chief Information Officer

VP of Engineering

VP of Engineering

VP of Engineering

Head of Software Development

Head of Software Development

Head of Software Development

Software Architect

Software Architect

Software Architect

Setting your lead filters

Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Software Development' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

How many leads can I export?

You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.

Do I have to use LinkedIn Sales Navigator?

Yes, to effectively target specific industries like Software Development, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.

What does Sales Nav cost?

Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.

Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.

Step 4

Export your leads

  1. Install the Exportli Chrome Extension

To start exporting your leads, first install the Exportli Chrome extension.

Exportli works seamlessly with Sales Navigator and does two main things:

  • It allows you to export lead lists into a CSV

  • It uses 20+ email enrichment providers to find and verify business email addresses for your leads.

When you sign up, you’ll receive 50 free credits to get you started.

  1. Run your lead export

With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

Step 5

Import to your CRM or email tool

With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.

Most tools will let you import CSVs including:

Salesforce
Apollo
Hubspot
Zoho CRM
Pipedrive

Start exporting Software Development leads today

First 50 credits free, no credit card required