Step 1
Decide if Spectator Sports is the right industry to target
The Spectator Sports industry
The Spectator Sports industry covers businesses and organizations that revolve around live sporting events intended for a paying audience. This includes professional and semi-professional sports teams, racetracks, and businesses providing specialized services to support athletes and events.
What businesses are included
This category encompasses a wide range of sports, including baseball, basketball, football, hockey, soccer, auto racing, horse racing, and more. Notably, it also includes businesses that train and manage athletes, such as sports agents and training facilities that cater specifically to professional athletes. For example, a professional football team, a horse racing track, and a sports agency representing Olympic athletes are all part of this industry.
When targeting the Spectator Sports industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Spectator Sports:
Which businesses are not included
It's important to distinguish that this industry doesn't include businesses focused on recreational sports or fitness activities. For instance, gyms, fitness studios, or amateur sports leagues are not included in this category. Additionally, businesses primarily focused on sports broadcasting or sports journalism are also categorized separately.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Spectator Sports industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Spectator Sports
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Spectator Sports' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Spectator Sports, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Spectator Sports leads today
First 50 credits free, no credit card required