Step 1
Decide if Writing and Editing is the right industry to target
The Writing and Editing industry
The Writing and Editing industry polishes the words that shape our understanding. These companies specialize in creating compelling content, from website copy and marketing materials to articles, books, and scripts. They ensure written communication is clear, engaging, and error-free, making ideas resonate with readers. Their expertise helps businesses effectively communicate their message and reach their target audience.
What businesses are included
Writing and Editing encompasses a diverse range of services catering to various content needs. This includes copywriting for websites and marketing collateral, ghostwriting books and articles, editing and proofreading documents for clarity and accuracy, and developing scripts for videos and presentations. Some companies specialize in specific types of writing, such as technical writing, creative writing, or journalistic writing.
When targeting the Writing and Editing industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.
Sub-industries included in Writing and Editing:
Which businesses are not included
While focused on words, Writing and Editing are distinct from other language-related services. For example, companies offering translation or localization services focus on adapting content for different languages and cultures. Similarly, businesses providing public relations or marketing services, though they may involve writing, have broader objectives. Writing and Editing companies are defined by their expertise in crafting and refining written content.
Industry size on LinkedIn
Step 2
Pick job titles to target
Focus your LinkedIn search on these key decision-maker roles within the Writing and Editing industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.
Influential roles in Writing and Editing
Step 3
Run your Sales Navigator search
Setting your lead filters
Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Writing and Editing' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.
How many leads can I export?
You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.
Do I have to use LinkedIn Sales Navigator?
Yes, to effectively target specific industries like Writing and Editing, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.
What does Sales Nav cost?
Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.
Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.
Step 4
Export your leads
Install the Exportli Chrome Extension
To start exporting your leads, first install the Exportli Chrome extension.
Exportli works seamlessly with Sales Navigator and does two main things:
It allows you to export lead lists into a CSV
It uses 20+ email enrichment providers to find and verify business email addresses for your leads.
When you sign up, you’ll receive 50 free credits to get you started.
Run your lead export
With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.
Step 5
Import to your CRM or email tool
With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.
Most tools will let you import CSVs including:
Start exporting Writing and Editing leads today
First 50 credits free, no credit card required